Professional Tech Stack

A comprehensive map of the tools and frameworks I use to engineer organic growth.

Screaming Frog GSC Chrome DevTools Regex XPath Core Web Vitals

Used for deep-site architecture audits and identifying crawl budget waste (See: Crawl Budget Case Study).

BigQuery (SQL) Python Excel Google Sheets Search Console API

Bypassing standard UI limitations to perform large-scale URL analysis and automated reporting pipelines.

Ahrefs Semrush MarketMuse Clearscope SurferSEO

Identifying semantic gaps and NLP entity density to displace market leaders (See: Competitive Conquest).

GA4 Looker Studio GTM Hotjar Microsoft Clarity

Translating raw user behavior into actionable SEO and conversion rate optimization (CRO) strategies.

Jira Notion Asana Gumloop SOP Development

Managing the intersection of SEO strategy, engineering execution, and stakeholder reporting.

Automation & Scripting Vault

Custom-engineered solutions for scaling SEO operations and data integrity.

SQL

Calculates rolling 90-day traffic loss to flag "at-risk" URLs before revenue drops.

JSON-LD

Automated schema generation for high-velocity editorial engines to ensure E-E-A-T signals.

Python

Python script using Pandas to identify crawl waste and orphaned pages at scale.

Gumloop

Multi-step automation pipeline that triggers technical QA checks upon article drafting.